Churn rarely happens overnight. There are almost always warning signs — behavioral changes that indicate a user is disengaging. ChurnSafe monitors five key signals to catch these early.
1. Login Frequency Decay
When a user who logged in daily starts logging in weekly, something has changed. We measure the rate of decay relative to their personal baseline.
2. Feature Breadth Contraction
Users who stop exploring features they previously used are signaling reduced investment in your product. We track the number of distinct features used per period.
3. Support Ticket Velocity
A sudden spike in support tickets — especially about core functionality — often precedes cancellation. We measure ticket creation rate against the user’s historical average.
4. Billing Signal Deterioration
Failed payments, downgrade inquiries, and cancellation page visits are strong leading indicators. We integrate with Stripe to catch these early.
5. Engagement Trend Reversal
Beyond individual signals, we look at the overall engagement trajectory. A user whose composite engagement score has been declining for 2+ weeks is at elevated risk.
Each signal is weighted and combined into a single risk score from 0 to 100. When a user crosses your configured threshold (default: 70), the intervention engine activates.